Navigating the Future of iGaming: An Interview with Olga Ashykhmina

In this exclusive interview for Chipy.com, Olga Ashykhmina, Digital Marketing Lead at Gamzix, discusses how the company balances profitability with responsible gambling, its outlook on the growing Brazilian iGaming market, and the impact of emerging technologies on player experiences. 

Q: How can you balance the drive for profitability with the need for responsible gambling?

A: At Gamzix, we prioritize responsible gambling as an essential part of our strategy. Profitability is important, but it’s equally crucial to ensure a safe and enjoyable environment for players. We collaborate with regulators and industry bodies to adhere to strict compliance standards, fostering trust and sustainability.

Q: What are the biggest opportunities you see in the Brazilian iGaming market?

A: Brazil is undoubtedly an exciting market in the iGaming landscape, and its potential has captured the attention of the entire industry. While Gamzix is currently focused on strengthening its presence in existing markets and delivering top-tier products to our partners, we are closely monitoring developments in Brazil. By staying informed and understanding the unique dynamics of the region, we aim to be well-prepared to explore opportunities there in the future.

Q: What new technology do you think will have the biggest impact on the iGaming industry?

A: The evolution of game engines and optimization technologies will redefine player experiences, with faster loading sessions becoming a key focus, especially in mobile-first markets. At Gamzix, we combine a fresh take on classic mechanics with handcrafted production, ensuring every detail, from visuals to gameplay, is thoughtfully designed. Our in-house sound producer creates immersive audio that transforms gameplay into a truly captivating experience. We believe real-time personalization and AI-driven innovations will further elevate iGaming, making every session feel uniquely tailored to the player.

Q: What significant changes do you foresee shaping the iGaming industry in the next five years?

A: The next five years will see the iGaming industry driven by increased regulation, higher player expectations, and a stronger focus on localized content. For Gamzix, this evolution aligns with our strategy: expanding into new markets, securing additional licenses, and continuously refining our games. 2024 was a transformative year for us, marked by significant advancements in game quality, and in 2025, we plan to push these standards even higher. As the industry grows, we’re committed to staying at the forefront, delivering innovative, high-quality products tailored to diverse player preferences.