How to Make Successful Casino Games: An Exclusive Interview With Gamzix
Today we are joined by Margo Redko, Head of Account Management at Gamzix, who will help us understand how modern casinos operate and what players can look forward to in the immediate future.
Hi Margo and thanks for this interview! Let’s start off by discussing your role and responsibilities at Gamzix.
Thank you for inviting me over! My name is Margo, and I’m the Head of Account Management at Gamzix. My journey in this industry started a couple of years ago with an Account Manager position, then I was promoted to a Lead Account Manager, and now I hold the position of Head of Account Management. My growth looks rapid, but it’s all thanks to my unstoppable curiosity and everyday work on my goals.
My main task consists of creating and improving the company’s partner networks, which involves developing strategies, establishing new partnerships, and nurturing existing ones. I also represent Gamzix at various iGaming exhibitions like ICE, iGB, SIGMA, and SBC.
One of the specialties of Gamzix is online slot games. How do you find new ideas in such a popular genre?
First and foremost, it’s way easier to do when you know who your player is. There is no sense in creating random games and just waiting until they burn up the market. For me, it’s a waste of resources.
But when you know exactly who you are doing it for, everything changes. I am glad to be working with a team of professionals who value research, personal knowledge and experience, trends, abilities, and goals.
Most importantly, we are keeping our finger on the pulse of the industry as you need to move fast when the right moment strikes. Then again, we never want to do something just because others do it. We want to add something uniquely Gamzix-like to all of our products.
Gamzix operates in a global market. How do you navigate cultural differences and adapt your sales approach to different regions?
Conquering different markets was always one of Gamzix’s top priorities. It’s true that players around the globe are different. For example, it’s way easier to understand a local audience like Ukraine because most of our team members are Ukrainians. They know everything about the specifics of gambling behaviour, they know the values and interests of people here.
When it comes to an absolutely unknown market, there are only 3 things that help: global research, observing in real-time (attending events), and listening to industry leaders that have already conquered this market. And then, of course, start acting and learn from personal experience.
On the Gamzix website, you say you’re using the latest technologies to produce your games. Could you tell us more about these technologies?
The game engine was launched only after five months of work. Gamzix software was successfully tested in an independent laboratory and certified by iTech Labs. This engine allows the creation of the most complex and coolest games according to the latest trends.
Gamzix’s game portfolio consists of over 60 games with a diverse array of in-game features. Most of them include our unique Hold the Spin mechanic, which demonstrates Gamzix’s exceptional performance. Gamzix slots are known for high payouts and the presence of large jackpots, which are available for all betting options.
Read in the full interview: https://mr-gamble.com/en/online-casino/software-providers/gamzix/interview/