From Idea to Launch: Expert Tips on Starting a Gambling Business in 2025
The iGaming industry continues to grow rapidly, offering exciting opportunities for investors and entrepreneurs worldwide. But launching an online casino in 2025 is no longer just about buying software and running ads – it takes strategic planning, compliance, and market insight.
In this interview, Gary the Goose speaks with James Burton, a seasoned casino market expert, who shares practical advice for newcomers: from choosing the right platform and avoiding common mistakes to identifying the most promising regions for growth.
Q: Casino Market is known as an aggregator, but what role do you play in helping new operators actually start their casinos?
A: The company acts as a launch partner for anyone who looks to set up a new gambling project. The team helps entrepreneurs pick the right casino platform, navigate licensing, plan feature sets, and avoid common budget traps. This is often a first step for investors in the vast business world, so the aggregator guides them through setup, provider selection, and early marketing. We also connect new operators with trusted developers, payment systems, and legal teams, which are all verified. The result is a faster, safer, and more informed entry into the online casino space.
Q: What are the biggest misconceptions new entrepreneurs have when entering the iGaming space, and how do you help clarify them?
A: Many think that the start of an online casino is just about the purchase of software and a marketing strategy. In reality, success in the iGaming business depends on thorough planning during all steps. Newcomers often underestimate the importance of licensing, localisation, compliance, and user retention tools. At Casino Market, we break this down early. We explain how the right casino platform must match your niche, budget, and goals, and we focus on red flags like hidden fees or unstable integrations.
Q: For a brand-new investor looking to open a casino, how does Casino Market guide them through the first 90 days?
A: We begin with a personalised consultation to define your business goals, audience, and budget. From there, we recommend how to customise the casino platform to suit your needs. The focus can be on crypto, mobile-first possibilities, or multi-market reach. In those first 90 days, we walk you through licensing, payment setup, and platform testing. We also offer checklists and roadmaps to help you track progress and avoid delays. Our goal is to help you start an online casino with confidence, speed, and a clear structure — not guesswork.
Q: You’ve seen dozens of startups. What separates the ones that survive from the ones that vanish in 6 months? Are there common mistakes or blind spots?
A: The strongest projects treat their launch like a real business, not a gamble. The ones that survive plan every step, from licensing and content integration to customer support and marketing. The ones that vanish often skip research, underestimate costs, or rely on front-end tweaks without substance. A major blind spot is the ignorance of compliance or the thought that the iGaming business is fully passive income without the necessity to interfere. At Casino Market, we highlight these risks early to help our clients focus on strategy and not just speed.
Q: Do you offer insights into which markets are most viable for first-time casino brands in 2025? LATAM, Africa, Southeast Asia — where’s the real opportunity?
A: Absolutely. For newcomers to the iGaming business, regions like Latin America and some Asian countries offer enough of a playground for the start. These markets have high mobile penetration, growing online payment options, and rising interest in localised online casino content. Africa is also promising, but it requires more groundwork in compliance and infrastructure. At Casino Market, we help investors identify which region aligns best with their business model and budget in person during consultations. Besides, we highlight all the latest and most relevant news in our Telegram group as well as the recently created WhatsApp channel.
Q: How do you envision your platform evolving — will it become a comprehensive consultancy for new casinos, or remain a high-quality lead source?
A: We are moving toward becoming a full-scale support ecosystem for anyone who looks to start an online casino. So, we are expanding into strategic consulting, onboarding support, and performance tracking. That includes helping users choose the right providers, connect with licensed partners, and understand how to operate in the global iGaming business landscape. Our goal is to make Casino Market the destination where any investor can come and get a smart, fast, and fully compliant project from the ground up.
Q: What would you advise a non-industry entrepreneur with capital who wants to enter the iGaming industry in 2025? Is it too late? Too crowded? Or still full of upside?
A: It is definitely not too late to enter. At the same time, it is no longer a space for shortcuts. The iGaming business has matured, and serious players win with localisation, solid support, and user trust. If you have the budget and want to start an online casino in 2025, your edge will come from smart positioning and the right provider’s support. With the aggregator’s help, you will avoid costly mistakes and launch with clarity. The upside is still huge, especially in emerging markets, but only for those who treat their online casino like a real brand.
