Gamzix Brings the Final Offline Edition of Behind the Reels to ICE 2026
We're heading to ICE Barcelona 2026 (Booth 2B50) on January 19-21, 2026, bringing Behind the Reels to its final offline appearance. After traveling across major industry events, the campaign arrives in Barcelona as the last in-person experience, where creativity, performance, and partnerships meet in one place.
Behind the Reels: The Final Stop on the Road
ICE 2026 marks the conclusion of Behind the Reels as a live event experience. In Barcelona, visitors can connect with our team, explore future plans, and get an inside look at where Gamzix is heading in 2026 and beyond.
Olga Ashykhmina, Head of Brand at Gamzix, comments:
"Inviting everyone to visit our biggest booth yet at ICE Barcelona. We’ll treat you, entertain you, share bold insights and our 2026 vision – and wrap up the offline chapter of our Behind the Reels campaign together. See you all there!"
What Awaits You at Booth 2B50
Claw Machine Challenge. Grab your own Gary the Goose collectible with our arcade-style claw machine. This time, you can get a special ICE 2026 limited edition you won’t get anywhere else!
2026 Roadmap Reveal. Be the first to preview what Gamzix is launching next and explore our product strategy for the year ahead.
Merch Giveaways. Win exclusive Gamzix merchandise by playing the interactive Behind the Reels game at our booth.
Tarot Sessions. Take a light-hearted break and get a playful glimpse into what 2026 might bring for your business.
Warm Up at Gary's Cocktail Voyage Bar. ICE Barcelona may bring colder weather, but we’re keeping things warm 😉 Stop by to enjoy a touch of Gamzix hospitality.
Hola, Barcelona!
From January 19-21, 2026, we invite all ICE attendees to visit Booth 2B50 and step into the final offline edition of Behind the Reels, where conversations deepen, plans take shape, and new partnerships begin. See you in Barcelona!
